Scott O'Brien

Deconstructing stigma

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Stigma - it’s an ugly word, and uglier to experience. Yet 75% percent of people with mental illness say they have endured the pain of stigma. So Scott O'Brien and Adriana Bobinchock founded Deconstructing Stigma: A Change in Thought Can Change a Life, a series of larger-than-life photographs and interviews with people affected by mental illness. Ambitiously, they went mainstream with a physical installationat Boston Logan International Airport. 

Deconstructing Stigma was developed by McLean Hospital, the largest psychiatric affiliate of Harvard Medical School, with the American Foundation for Suicide Prevention, the International OCD Foundation, Massachusetts Association for Mental Health, the National Alliance on Mental Illness, and Project 375. 

Adriana, Scott and McLean Hospital were presented with a Gold Stevie Award for the Deconstructing Stigma campaign, at the 15th Annual American Business Awards, the US’s premier business awards.